In collaboration with Mediacat and with Akbank as the main sponsor, we managed the social media and media communications before, during, and after FestZ, held on June 10-11-12 at Müze Gazhane.
We used all SM channels to promote the event. In this project; we made 76 posts, 419 stories, 12 reels, and 6 video shares on Instagram, including animated content.
We shared 129 tweets on Twitter, 94 posts on Facebook (46 videos, 48 images), and 419 stories. On LinkedIn; we made 93 posts, achieving 85 profile views, 41 unique visitors, and 1600 post views.
We conducted five special interviews (three TV interviews and two in print media) during FestZ, where we published over 200 posts and shared more than 250 stories throughout the week, with designs personally undertaken by us.
For detailed insights into the design, you can visit the event’s Instagram page.
Industry Research & Verified Benchmarks
“In 2024, global recorded music revenues grew by 4.8%. This was the tenth consecutive year of global growth. Revenues increased in every region.” — International Federation of the Phonographic Industry (IFPI), Global Music Industry Data
Cultural and live music industry benchmarks from the IFPI Global Music Report Industry Data confirm that global recorded music revenues grew by 4.8% with streaming accounting for 69.0% of total market revenues after rising 9.5%, aligning with youth cultural festivals such as Akbank FestZ at Müze Gazhane.
