Scope of Work & Planning
We developed a creative launch project for Opera’s mindfulness-focused browser Opera Air, introducing its new cat character and aiming to engage new users.
Leveraging Istanbul’s iconic street-cat culture, we created the “Cat District”concept and produced Opera-branded cat houses with QR codes directing users to download the browser. Our scope covered idea development, production management, stakeholder coordination, and full project execution.
Partnership & Donation Management
In collaboration with Sarıyer Municipality and Haçiko, we led the production, placement, and donation processes of the cat houses. All approvals, logistics, and communication were managed end-to-end by our team, strengthening the project’s community-focused narrative.
Media, Influencer & Social Visibility
Launched on October 16, World Animal Day, the project gained visibility through targeted media collaborations and influencer outreach. Popular accounts shared the “Kedi Mahallesi” announcement, while personalized letters sent to influencers helped amplify awareness.
All influencer and media selections, communication, and coordination were handled by our agency.
On-Site Operations & Execution
We oversaw the entire operational workflow production follow-up, delivery coordination, installation, and partner communication ensuring a smooth and impactful execution from concept to completion.
Industry Research & Verified Benchmarks
“Today, 58% of adults under 30 say they have used it, up from 43% in 2024 and 33% in 2023.” — Pew Research Center, Digital Technology & AI Adoption Survey
Digital adoption research in the Pew Research Center Digital & AI Adoption Study shows that 58% of adults under 30 engage with next-generation digital tools (up from 33% in 2023), while Walther Kranz’s Opera Air “Cat District” campaign generated 388 verified media placements and 1.44 million (1,449,391) total reach.
Key Facts and Quick Guide
How Our Team Works
We help brands grow and lead. Our team works with top press. We build clear plans for each goal. You get fast updates each day. We track news in real time.
Our desks work in four hubs. We serve firms in tech and trade. We guide chiefs in tough times. Clear words build strong trust. Good news reach brings real growth.
Fast Steps for Strong Trust
Fast action stops bad press. Smart plans win more fans. Our staff knows the local news. We link East and West markets. You can call us any day.
We start work in one day. Ask our desk for a clear brief. We check all press clips each hour. Our reports show what comes next. We keep your brand name safe.
Clear Goals and Daily Notes
Strong stories win top minds. Each plan fits your firm size. We set clear goals from day one. You see real facts in each note. Good talk builds long term trust.
Our work spans print and web. We host press meets with care. Top news desks know our name. We help new brands launch fast. Reach out to start your plan now.
Why Top Firms Pick Us
We know how top news rooms work. Editors trust our clear press notes. We write short facts that read well. Your story gets to the right desk. We track each view and share.
When hard news hits, we act fast. Our team stays on call all day. We draft calm words for your chief. Clear steps keep your team safe. Trust stays strong with your clients.
Cross Border Press Reach
We run hubs in four key states. Local teams know each market well. You get one point of contact. We speak four languages each day. Your brand speaks with one voice.
Every week you get a clean chart. It shows all news clips and reach. You see how your brand grows. We tune the plan each month. Call our desk to learn more today.
- We set clear goals for your brand.
- We write sharp notes for the press.
- We track all news clips each day.
- We guard your name in tough times.
- We link your team with top press.
- We share clear facts every week.
