Press Release Development & Editorial Strategy
We crafted and localized a comprehensive press release announcing DP World’s new pan-European logistics network, emphasizing Istanbul’s strategic role as a central hub connecting Europe and Asia. The content highlighted the company’s multimodal capabilities, its enhanced Turkey–Romania trade corridor, and the operational strength added through the new consolidation line and Bucharest Control Tower. Our editorial approach ensured the announcement was framed as a significant regional investment in supply chain efficiency and global trade connectivity.
Media Distribution & Targeted Outreach
Our team executed a focused media distribution strategy, prioritizing top-tier business, logistics, economy, and technology outlets. Each pitch was tailored to align with the interests of key journalists and editorial desks, ensuring maximum relevance and publication likelihood. Through proactive follow-ups and real-time monitoring, we positioned the announcement for nationwide visibility across high-authority platforms.
Impact & Coverage Performance
The press release generated strong earned-media results, securing 11 Tier 1 and 6 Tier 2 placements, with a total of 341 mentions across digital and traditional channels. Overall, the announcement reached 753,455 impressions, significantly strengthening DP World’s visibility and reinforcing its reputation as a key driver of Turkey’s logistics ecosystem.
- https://www.ekonomim.com/sirketler/dp-worldden-turkiyenin-ticaret-koprusu-rolunu-guclendirecek-yeni-lojistik-agi-haberi-807955
- https://businessworldglobal.com/dp-worldden-turkiyenin-ticaret-koprusu-rolunu-guclendirecek-yeni-lojistik-agi/
- https://www.f5haber.com/ekonomi/turkiyenin-ticaret-koprusune-dp-worldden-guclu-bir-hamle-6756323