Media monitoring helps organisations understand how they appear in online news and which developments may require attention. Walther Kranz combines relevant coverage tracking with analysis and reporting to support communications decisions.
What we monitor
We agree the brands, topics, competitors, online news sources and reporting period with you. The source list and search terms define the coverage of each assignment. Results are reviewed for relevance so that unrelated names and duplicate stories do not obscure the findings.
What you receive
Reports bring together relevant coverage, links to the original publications, key themes and tone, and issues for your communications team to review. Findings can inform media outreach, stakeholder messaging and campaign evaluation. Format and reporting frequency are agreed at the start.
From coverage to decisions
The process starts with a monitoring brief and an agreed scope. Relevant stories are collected and assessed, then summarised in a report with the supporting sources. We distinguish observable coverage from interpretation and flag where the available evidence is limited.
How it supports your PR work
Use media coverage to inform media relations and identify issues that may require crisis management and communications. Where content raises a potential removal issue, an eligibility assessment can be considered through our Delisting service.
Is this the same as social listening?
Media monitoring focuses on online news coverage. Social Listening considers conversations and audience insights on agreed social channels. Social platform access and data availability are assessed separately.
Does it cover every channel or historical mention?
Coverage depends on the agreed sources and available data. Television, print media, complete social platform coverage and a comprehensive historical archive are not included by default. Any additional sources or retrospective work must be scoped before the assignment.
Discuss a monitoring brief
Contact Walther Kranz with the brand or topic, markets and reporting period you want to understand. We will confirm the available coverage and suitable deliverables.