Meetup Istanbul 2026 brought the marketing, advertising and business communities to UNIQ Istanbul on 13 October for a day of talks and conversations under the theme “Beyond Control”. Organised by Pazarlamasyon, the event’s PR and communications work was led by Walther Kranz’s Istanbul team.
The programme looked at how brands can respond to a changing environment: building loyalty through trust and meaningful experiences, using AI alongside human-centred communication, and turning data into strategic decisions. Sustainability, social value and new approaches to leadership also formed part of the organiser’s agenda.
On the main stage
The main auditorium brought speakers and audiences together around these themes. Sami Kaya from Neova Sigorta was among those who took the stage, sharing his perspective with fellow industry professionals. The photographs below capture the auditorium and a Neova Sigorta presentation during the event.
Conversations beyond the auditorium
The programme also included Zeitgeist at Meetup Istanbul and CMO’s Hot Seat. Alongside the main-stage sessions, these areas provided different settings for discussion: an audience-facing conversation in the Zeitgeist space and a recorded exchange in the CMO’s Hot Seat area.
PR and communications by Walther Kranz
Walther Kranz supported Meetup Istanbul through its Istanbul team, leading the event’s PR and communications efforts. The agency thanked Pazarlamasyon, the speakers, participants and its colleagues for their contributions to the gathering.
The project sits within Walther Kranz’s work across media relations and event management. For organisations planning an event or its communications, contact Walther Kranz to discuss the brief.
Event photographs: Walther Kranz. Explore the original event recap and photo collection and the Meetup Istanbul programme.