During the 18-day Istanbul Festival 2024, we managed all aspects of PR communication for a lineup featuring international stars like Jason Derulo and DJ Tiesto, as well as renowned local artists such as Kenan Doğulu, Sertab Erener, Manga, Mor ve Ötesi, Mabel Matiz, and Yıldız Tilbe.
Istanbul Festival: A Cultural Phenomenon in 2024
We secured 850 press accreditations and organized 54 exclusive interviews, working closely with the media to ensure high-profile coverage. Our efforts led to 7,000 digital mentions, 108 television features, and 320 printed articles, reaching an audience of 65 million.
Through strategic press management, media invitations, and targeted press releases for each concert, we amplified the festival’s visibility and made it a trending cultural phenomenon. Our hands-on approach contributed to the event’s significant media impact, firmly establishing it as a top-tier event in the region.