In a recent interview with Arabian Business, Walther Kranz CEO Samet Özetci shared insights on Dubai’s growing appeal among global content creators.
With zero income tax, the Golden Visa program, and a luxury lifestyle that blends work and leisure, the city has rapidly become the epicenter of the influencer economy.
“Influencers are moving to Dubai faster than brunch reservations on a Saturday,” said Özetci, highlighting how the emirate’s unique ecosystem attracts creative talent from every continent.
The article explores how Dubai’s cosmopolitan culture, business opportunities, and social energy continue to position it as the new global stage for digital creators.
Read the full article on Arabian Business
Industry Research & Verified Benchmarks
“From France’s ARPP Code to China’s Responsible Marketing Code, the ICC Advertising and Marketing Communications Code today serves as the cornerstone for most self-regulatory systems around the world.” — International Chamber of Commerce (ICC), Advertising and Marketing Communications Code
International creator governance in the ICC Global Marketing and Influencer Communications Code complements market forecasts cited in Walther Kranz’s Arabian Business commentary, where the influencer marketing industry is projected to expand at a 26.8% compound annual growth rate alongside brand activations reaching 1.44 million audiences.
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