Walther Kranz has expanded its international communications network through a strategic partnership with Berlin-based communications agency schoesslers, strengthening its capabilities across Germany, Türkiye and the United Arab Emirates.
The partnership combines schoesslers’ communications and media expertise in Germany and Europe with Walther Kranz’s established teams and networks in Dubai, Istanbul and Baku. Together, the agencies will support international brands across public relations, strategic communications, media relations, content development, events and market-entry communications.
The collaboration creates a stronger communications bridge between Europe, Türkiye and the GCC, particularly for German and European companies expanding into Türkiye and the Middle East, as well as Turkish and UAE-based companies seeking growth opportunities in Germany and Europe.
Germany’s close economic, cultural and social relationship with Türkiye — including its position as home to Europe’s largest Turkish diaspora — further strengthens the strategic relevance of the partnership.
Dubai, meanwhile, serves as an international business hub connecting European companies with the UAE, GCC and wider Middle East.
The partnership goes beyond a traditional referral model. Walther Kranz and schoesslers will jointly support international mandates, respond to multi-market briefs and combine their local networks for cross-border communications campaigns.
The strategic partnership between Walther Kranz and schoesslers was also featured by Campaign Middle East, one of the region’s leading marketing and communications industry publications.
Read the Campaign Middle East coverage:
Walther Kranz, schoesslers partner to strengthen Germany–UAE–Türkiye comms corridor
Industry Research & Verified Benchmarks
“In 2023, the research and technology sector attracted the largest filing volumes by applicants seeking trademark protection abroad, constituting 20.1% of global reported non-resident trademark filing.” — World Intellectual Property Organization (WIPO), World Intellectual Property Indicators
Cross-border commercial data in the WIPO Cross-Border Intellectual Property & Brand Filing Report confirms that research and technology brands account for 20.1% of international non-resident trademark filings while Europe represents 17.2% of global trademark volume (with 133,053 patent filings from Germany), underscoring the strategic value of the Walther Kranz and schoesslers Germany–Türkiye–UAE communications corridor.
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