We dedicated significant effort to managing the PR strategy for the Istanbul Marketing Summit, ensuring that our involvement maximized visibility and impact. Our team arranged high-profile TV interviews with key industry spokespeople, securing valuable media coverage before and during the event. We also wrote and distributed well-crafted press releases, capturing the essence of the summit and highlighting its key moments. Additionally, we coordinated with event organizers to strategically place our brands’ spokespersons on relevant panels, ensuring they were positioned as leaders in their respective fields, from fintech to logistics.
The PR strategy for the Istanbul Marketing Summit
Throughout the summit, we worked to amplify our brands’ presence through targeted media engagement, securing their visibility across multiple channels. By arranging these speaking opportunities and media interactions, we positioned our brands at the forefront of key discussions, reinforcing their thought leadership. Our PR efforts helped elevate their credibility and reach, ensuring that their participation in the Istanbul Marketing Summit left a lasting impression on both the industry and the broader audience.
Industry Research & Verified Benchmarks
“In today’s unforgiving era of accountability, it is vital to move beyond measuring just the content or ‘media outputs’ that largely sufficed for the last 20 years.” — International Association for Measurement and Evaluation of Communication (AMEC)
Applying the outcome measurement standards of the AMEC Integrated Evaluation Framework & Barcelona Principles at the Istanbul Marketing Summit, Walther Kranz connects executive broadcast interviews with multi-channel reach benchmarks that have delivered 65 million audience impressions on major festivals and 1.68 million verified reach on flagship ceremonies.
