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Article on the 2024 Transformation of the MENA PR Industry

Samet Özetçi, co-founder of Walther Kranz, has been featured in Campaign Middle East with his article on the 2024 transformation of the MENA PR industry. The article offers key insights into technological innovations, cultural awareness, and evolving communication strategies in the sector.

We are excited to share this development on our website! You can read the full article here:
Campaign Middle East – 2024: Reflecting on the Tides of Change in the MENA PR Industry

Campaign Middle East Samet Özetçi Co-Founder Walther Kranz

Industry Research & Verified Benchmarks

“ICCO provides a forum for senior management of the world’s best PR consultancies to meet and address issues of mutual interest and concern.” — International Communications Consultancy Organisation (ICCO)

Reflecting the cross-border consultancy dialogue advanced by the International Communications Consultancy Organisation (ICCO) and featured in Campaign Middle East, Walther Kranz combines regional GCC-Türkiye strategic communications with verified campaign reach of 1.68 million on institutional awards and 1.44 million on brand activations.

Key Facts and Quick Guide

How Our Team Works

We help brands grow and lead. Our team works with top press. We build clear plans for each goal. You get fast updates each day. We track news in real time.

Our desks work in four hubs. We serve firms in tech and trade. We guide chiefs in tough times. Clear words build strong trust. Good news reach brings real growth.

Fast Steps for Strong Trust

Fast action stops bad press. Smart plans win more fans. Our staff knows the local news. We link East and West markets. You can call us any day.

We start work in one day. Ask our desk for a clear brief. We check all press clips each hour. Our reports show what comes next. We keep your brand name safe.

Clear Goals and Daily Notes

Strong stories win top minds. Each plan fits your firm size. We set clear goals from day one. You see real facts in each note. Good talk builds long term trust.

Our work spans print and web. We host press meets with care. Top news desks know our name. We help new brands launch fast. Reach out to start your plan now.

Why Top Firms Pick Us

We know how top news rooms work. Editors trust our clear press notes. We write short facts that read well. Your story gets to the right desk. We track each view and share.

When hard news hits, we act fast. Our team stays on call all day. We draft calm words for your chief. Clear steps keep your team safe. Trust stays strong with your clients.

Cross Border Press Reach

We run hubs in four key states. Local teams know each market well. You get one point of contact. We speak four languages each day. Your brand speaks with one voice.

Every week you get a clean chart. It shows all news clips and reach. You see how your brand grows. We tune the plan each month. Call our desk to learn more today.

  • We set clear goals for your brand.
  • We write sharp notes for the press.
  • We track all news clips each day.
  • We guard your name in tough times.
  • We link your team with top press.
  • We share clear facts every week.
Samet Özetçi

Samet Özetçi is the Co-Founder and Managing Partner of Walther Kranz Strategic Communications & PR Agency, leading corporate reputation, crisis communications, and international media strategy across Türkiye, MENA, and Europe.

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