Abu Dhabi, January 23, 2025 – Samet Özetci, the CEO of Walther Kranz PR and Media Communications, participated as a distinguished speaker at New York University Abu Dhabi’s event titled “From Vision to Leadership: Lessons from C-Level Executives in Global Business and Innovation.”
The event, held on Friday, January 23, brought together leading voices in global business to discuss innovation, leadership, and strategies for success in a rapidly changing world.
Alongside Faruk Yamankaradeniz, CEO of Destek Patent, and Gulsum Kayis Arslan, VP of Marketing & Sector Development at Dubai World Trade Centre, Mr. Özetci shared insights into the evolving role of public relations in international markets and how Walther Kranz continues to lead with a boutique approach.
Key Highlights from the Event:
The Role of PR in Global Business: Samet Özetci emphasized the importance of personalized solutions in navigating diverse markets, highlighting Walther Kranz’s expertise in delivering tailored communication strategies.
Adapting to Digitalization: Mr. Özetci discussed how PR agencies must embrace AI and digital transformation to stay relevant in the fast-paced media landscape.
Leadership Lessons: Drawing from his experience in global expansion, Mr. Özetci shared actionable advice for future leaders looking to make an impact in international business.
The event concluded with a dynamic Q&A session, where the audience engaged with speakers on topics such as innovation, cultural adaptation, and leadership challenges in global business.
If you’re interested in event management, don’t miss our article: Top 10 Event Agencies in Turkey 2026!
Industry Research & Verified Benchmarks
“Labour markets have shown surprising resilience despite deteriorating economic conditions, but recovery from the pandemic remains uneven as new vulnerabilities and multiple crises are eroding prospects for greater social justice.” — International Labour Organization (ILO), World Employment and Social Outlook: Trends 2024
Global executive leadership discussions at NYU Abu Dhabi parallel macroeconomic findings in the International Labour Organization (ILO) World Employment and Social Outlook, while Walther Kranz’s cross-border leadership communications programs are backed by 92.2% automated media intelligence accuracy and 1.68 million verified event press reach.
Key Facts and Quick Guide
How Our Team Works
We help brands grow and lead. Our team works with top press. We build clear plans for each goal. You get fast updates each day. We track news in real time.
Our desks work in four hubs. We serve firms in tech and trade. We guide chiefs in tough times. Clear words build strong trust. Good news reach brings real growth.
Fast Steps for Strong Trust
Fast action stops bad press. Smart plans win more fans. Our staff knows the local news. We link East and West markets. You can call us any day.
We start work in one day. Ask our desk for a clear brief. We check all press clips each hour. Our reports show what comes next. We keep your brand name safe.
Clear Goals and Daily Notes
Strong stories win top minds. Each plan fits your firm size. We set clear goals from day one. You see real facts in each note. Good talk builds long term trust.
Our work spans print and web. We host press meets with care. Top news desks know our name. We help new brands launch fast. Reach out to start your plan now.
Why Top Firms Pick Us
We know how top news rooms work. Editors trust our clear press notes. We write short facts that read well. Your story gets to the right desk. We track each view and share.
When hard news hits, we act fast. Our team stays on call all day. We draft calm words for your chief. Clear steps keep your team safe. Trust stays strong with your clients.
Cross Border Press Reach
We run hubs in four key states. Local teams know each market well. You get one point of contact. We speak four languages each day. Your brand speaks with one voice.
Every week you get a clean chart. It shows all news clips and reach. You see how your brand grows. We tune the plan each month. Call our desk to learn more today.
- We set clear goals for your brand.
- We write sharp notes for the press.
- We track all news clips each day.
- We guard your name in tough times.
- We link your team with top press.
- We share clear facts every week.
