Abu Dhabi, January 23, 2025 – Samet Özetci, the CEO of Walther Kranz PR and Media Communications, participated as a distinguished speaker at New York University Abu Dhabi’s event titled “From Vision to Leadership: Lessons from C-Level Executives in Global Business and Innovation.”
The event, held on Friday, January 23, brought together leading voices in global business to discuss innovation, leadership, and strategies for success in a rapidly changing world. Alongside Faruk Yamankaradeniz, CEO of Destek Patent, and Gulsum Kayis Arslan, VP of Marketing & Sector Development at Dubai World Trade Centre, Mr. Özetci shared insights into the evolving role of public relations in international markets and how Walther Kranz continues to lead with a boutique approach.
Key Highlights from the Event:
The Role of PR in Global Business: Samet Özetci emphasized the importance of personalized solutions in navigating diverse markets, highlighting Walther Kranz’s expertise in delivering tailored communication strategies.
Adapting to Digitalization: Mr. Özetci discussed how PR agencies must embrace AI and digital transformation to stay relevant in the fast-paced media landscape.
Leadership Lessons: Drawing from his experience in global expansion, Mr. Özetci shared actionable advice for future leaders looking to make an impact in international business.
The event concluded with a dynamic Q&A session, where the audience engaged with speakers on topics such as innovation, cultural adaptation, and leadership challenges in global business.


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